The clothing used in this video shows typical american gangster styles. The first time this is noticed is when the protagonist (The Game) is indoors when he is wearing dark baggy jeans with a white vest top on aswell as a 'du-rag' covering his head, (These are items worn on a daily basis in urban areas around america) this gives the audience the feeling of reality. Another part of the video wear this style of clothing is found is when there is a group of males wearing black trousers and black hooded jumpers this symbolizes the gang culture in america, and attracts a lot of young people to become the music videos audience. Another reason why young people feel like they can relate to this video is that the protagonist uses items of clothing which symbolize his own personal gang affiliation. Even though gangs shouldn't be promoted, this video suggests to other young people who have gang affiliations that they can also have dreams and do something constructive with their lives the same way 'The Game' has, even though he has come from the same background. This gives them something to relate their own lives to and adds to the target audience.
In the video the protagonist has many items of jewellery including big gold chains and expensive watches. this suggests to the target audience that he has become successful and made a lot of money. This gives the young audience the idea that their 'dreams' of becoming successful and rich can become reality (this is maybe why the song is named 'dreams'). Tattoos in the video symbolize gang culture and urban lifestyle that can easily be related to. To the young audience this seems like a 'cool' idea and can be very influential.
In this video and most other hip-hop videos girls are used in a provocative way where they wear vey few cloths and are used for a sexual motive. Even though some people would find this offensive the target audience to this video (aged 15- 25 hip-hop fans) like to see a video with 'good looking' women, for an older hip hop generation seeing women in hip hop videos would be pleasing to see women with few clothes and in a provocative way.
Although this video could be seen in a very negative way because of the relation to gangs, violence and sex there is a very positive message behind the songs lyrics. This message is portrayed in the chorus when he mentions some influential people who had big dreams but were cut short by death. However they still achieved their dreams as they worked hard towards them. These people are; Aaliyah ( a young female r&b artist who had potential to be one of the best of her generation) Lisa 'left eye' lopes ( a member of the r&b girl group TLC who were very influential with there music all over the world) and last of all Martin Luther King Jr ( an iconic figure in world history and arguably the most influential black male of all time). The message behind the song is that everyone can have dreams and with hard work and patients those dreams can be achieved.
